sometimes the simplest ideas really are the best.
i was totally won over by this stylish minimalist photo frame i spotted at scp last week. designed by moebe, a danish brand who “design, produce and keep things simple,” this frame is made up of four pieces of oak and two pieces of plexiglass, held together by a rubber band. it sounds simple, it is simple, but it looks oh-so-very cool. the black elastic band that holds the components together even doubles as the cord from which to hang the frame on a wall – clever, right?
i particularly love the sentiment with which moebe describe their brand: “we focus on the essentials, try to stay curious and keep our thoughts analogue.” a sound philosophy to apply not just to design, but life in general i think.