you’ll have probably seen from my instagram and stories that i was in copenhagen last week, hosted by two wonderful danish heritage brands: fredericia and georg jensen. i have a ton of photos to edit from my trip, and a multitude of posts planned to share with y’all soon, but in the meantime i thought it would be fun to round up a few of my favourite showrooms from what is arguably the design capital of the world, in case you’re headed to the city soon and are in need of inspiration..
1 / fredericia
of course, i have to start with the stunning new fredericia showroom which opened earlier this year at the top of the historic former royal mail house in the heart of copenhagen, a stone’s throw from the city’s famous rundetaarn. spread across two vast loft-style floors, the new ‘living showroom’ concept has allowed to fredericia to present its entire collection in the same space for the first time, and tell the story of the brand’s 106-year heritage, alongside a creative workspace for the company’s growing team. guests have the chance to see classic design icons, including børge mogensen’s original 2213 sofa, which stood for many years in the designer’s own home, presented alongside pieces by hans j. wegner, cecilie manz, alfredo häberli and space copenhagen, to name a few.
stay tuned, as i’ll be sharing much more from my own visit to the showroom on here soon!
fredericia, løvstræde 1, 4
2 / the home, by ferm living
one showroom visit i was hugely keen to fit in during my whistle-stop extra day in the city last week was the newly opened ferm living apartment, which they describe simply as ‘the home’, situated right in the heart of copenhagen. available to view by appointment only, this classic old apartment has been decorated from top to toe to not only offer a visual presentation of their extensive home and living collections, but also to communicate a sense of what ‘a good home means’ to the brand. ferm’s beautiful new aw17 collection is showcased throughout the home, combining clean graphic lines and geometric shapes with beautiful autumnal shades of forest green, earthy terracotta and rust-red, juxtaposed with brass accessories, marble surfaces and tactile velvet cushions in a range of decadent hues. it’s a fantastic space in which to witness ferm’s ever-expanding brand collection come to life, and shows the brand’s shift in design sensibility away from the purely clean and functional scandinavian-style trend of late, to a more relaxed, playful and lived-in vibe.
the home by ferm living, by appointment only.
3 / frama
i’d seen so many stunning visuals of the new frama showroom in copenhagen that i knew i had to make it an essential port-of-call during my whistlestop tour of the city. situated within the historic and protected neighbourhood of nyboder, the studio space is housed in the stunning former home of the st. pauls apotek, established in 1878. the interior has been meticulously restored, with the storefront vestibule retaining the apotek’s original dark woodwork, decorative ceiling motifs and pharmaceutical display cabinets, which are used to present the design studio’s own beautiful apothecary collection, which has been designed and handcrafted in copenhagen, using carefully sourced brown italian glass. i wish i’d brought a bottle back – not only is it a gloriously design piece but the scent is also divine, with aromatic notes of sandalwood, cedar wood and ylang ylang. the rest of the space has been kept pared down and minimal as a neutral backdrop to the design studios numerous creative fields and directions, from range from furniture, lighting, and kitchen design to the aforementioned apothecary line, as well as books and apparel. the common thread running through these various design disciplines though, is the focus on natural materials, simple geometry and a general appreciation of permanency, with each collection signalling a “return to basics”, where the design aims to be honest and simplified, with a graphical and straight forward aesthetic approach.
frama studio store, fredericiagade 57, 1310 copenhagen
mon – closed, tue – fri 11.00 – 17.00, sat 11.00 – 14.00
4 / dinesen
i visited the showroom of family-owned danish wooden flooring company dinesen on my previous visit to the city, and its xxx rooms have long stayed with me. the dinesen family business was founded in 1898, and their headquarters are still located at the old sawmill in jels, denmark with the production facilities nearby. the 600 m2 showroom, situated next to the historic lakes in copenhagen, is divided into two parts – extraordinary by nature and tree of a kind – with each area providing a unique opportunity to experience the wonderful world of dinesen. one half of the showroom is presented as a private apartment, with ballroom and dining area, library and custom-made kitchen and wine cellar, each showcasing the inherent natural beauty of dinesen’s long wide wooden planks in a variety of different scenarios. the other half is described by dinesen as “a raw, playful and unique universe”, providing an opportunity to interact with dinesen planks in a variety of dimensions and expressions to find the right solution for your project.
dinesen, søtorvet 5, dk-1371 copenhagen
mon – fri 9.00 – 17.00, closed weekends
5 / stilleben
echoing the german art concept from which it derives its name from, concept design store stilleben (’still life’) represents a combination of elements that come together in a harmonious whole, offering everything from authentic japanese teapots and one-of-a-kind handmade ceramics, to quirky prints from california and danish woven textiles. headed up by designers ditte reckweg and jelena schou nordentoft, who opened the first of their two central copenhagen premises in 2002, the store is a beautifully curated aladdin’s cave for sleek contemporary design with a focus on tactile quality and refined aesthetic. i’ve yet to visit the recently opened stilleben no. 22 but have made their original frederiksborggade store an essential port-of-call on all of my previous visits to the city, each time leaving with a beautiful design memento that has gone on to become an integral and beloved part of the decor scheme in my home.
stilleben, niels hemmingsensg. 3, 1153 copenhagen; stilleben no.22, frederiksborggade 22, 1360 copenhagen
mon – fri 10:00 – 18:00; sat 10:00 – 17:00
all imagery courtesy of respective brands.