i’m always excited when a well-established heritage brand expands into new areas, so naturally when i heard that british country-wear emporium joules had expanded into homeware i was intrigued to see the results.

already pioneers in colourful country fashions, you can now also buy gorgeous bed linen from joules thanks to a collaboration with bedeck that reflects their british heritage roots, with delightfully bright bed linens decked out in outdoor pursuit iconography, from sailing yachts to equestrian ponies. and now they have also turned their hand to that most traditional of september-time products: back-to-school style stationery!

how fun are these designs!? celebrating british-ness has certainly never been cooler, and with a renewed interest in all things equestrian following team gb’s amazing olympic and paralympic performances, i’m sure these bright horse-y designs will be flying off the shelves! i’m also very fond of those flirty floral and preppy british polo club designs as well.

so friends, which are your favourites?

* please note: this is a sponsored post