Fabric of my Life.

(american) pie for everyone!

west elm

this probably won’t be the first blog post you’ve seen gushing about the imminent launch of west elm in london, and it most definitely won’t be the last but hey-ho, my love for the brand means i couldn’t not post a little ode to it, given that it finally hits uk shores in just over 3 weeks!

i first came across brooklyn-based west elm over 5 years ago when i kept spying items of interior deliciousness posted over on my favourite us-based blogs but have only set foot inside a store once (during last year’s blogtour to new york when myself and fellow devotee arianna sought out their chelsea store). so naturally i am over the moon that west elm have chosen london’s tottenham court road for their first european venture and am counting down the days until i can actually set foot inside this homeware mecca.

one thing that has always impressed me about the brand is the way they collaborate with independent artists and craft communities to create statement pieces and seasonal collections that make a positive impact on people and the environment. the uk store will continue this ethos, and launch with a local gallery wall featuring artwork from uk artists sourced through etsy, curated by my good friend will taylor.  featuring a mix of colours, styles and subjects, art from natalie singh, amyisla illustration, lola donoghue, eloise renouf and james brown will be available to buy framed and ready to hang. you can find out more in will’s post here

the new 12,000 square foot store will feature furniture, textiles, accessories and gifts, as well as a west elm market  and coffee shop in partnership with la colombe, similar to the one in their flagship brooklyn branch, which i’ve heard so many rave reviews of!

so my loves, are you as excited about the west elm launch as me? will you be standing outside on 5th december waiting to stampede as the doors finally open? i know i will!

Fabric of my Life is reader-supported.

This post may contain affiliate links and I may earn a small commission when you purchase an item using one of these links — at no additional cost to you. If I use affiliate links in a blog post, you’ll see an asterisk (*) next to the link to denote it. Occasionally I am gifted products, with no obligation to feature, and the brand has no editorial control or input as to how they may be featured. Any gifted products featured are denoted with a double asterisk (**). If a post is declared as a Paid Partnership then the brand has required specific (factual) product information to be included and/or specified the type and quantity of images featured. Please note, I only ever feature brands and products on my blog that I genuinely love and would purchase myself, and all thoughts and opinions expressed are always my own. You can read more about my disclosure policies here. Please note: expired links are removed periodically. If a product is no longer linked, it is no longer available. 

Share this post!

3 Responses

  1. Oh yes, so many things to love about this company! They just seem to get it right across the board, and I’ve heard it’s a fabolous place to work!

Leave a Reply

Your email address will not be published. Required fields are marked *