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(american) pie for everyone!

west elm

this probably won’t be the first blog post you’ve seen gushing about the imminent launch of west elm in london, and it most definitely won’t be the last but hey-ho, my love for the brand means i couldn’t not post a little ode to it, given that it finally hits uk shores in just over 3 weeks!

i first came across brooklyn-based west elm over 5 years ago when i kept spying items of interior deliciousness posted over on my favourite us-based blogs but have only set foot inside a store once (during last year’s blogtour to new york when myself and fellow devotee arianna sought out their chelsea store). so naturally i am over the moon that west elm have chosen london’s tottenham court road for their first european venture and am counting down the days until i can actually set foot inside this homeware mecca.

one thing that has always impressed me about the brand is the way they collaborate with independent artists and craft communities to create statement pieces and seasonal collections that make a positive impact on people and the environment. the uk store will continue this ethos, and launch with a local gallery wall featuring artwork from uk artists sourced through etsy, curated by my good friend will taylor.Β  featuring a mix of colours, styles and subjects, art from natalie singh, amyisla illustration, lola donoghue, eloise renouf and james brown will be available to buy framed and ready to hang. you can find out more in will’s post here.Β 

the new 12,000 square foot store will feature furniture, textiles, accessories and gifts, as well as a west elm marketΒ  and coffee shop in partnership with la colombe, similar to the one in their flagship brooklyn branch, which i’ve heard so many rave reviews of!

so my loves, are you as excited about the west elm launch as me? will you be standing outside on 5th december waiting to stampede as the doors finally open? i know i will!

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3 comments

  1. Im SO happy about this too. you dont even know!! i lived in NY for college, so naturally im happy to see west elm coming to london. glad someone shares the excitement with me. i was feeling like a bit of a freak… :)

    check out out my showcase!

    http://showcase.it/lucya24/

  2. Oh yes, so many things to love about this company! They just seem to get it right across the board, and I’ve heard it’s a fabolous place to work!

  3. I love their selection of serve-ware. Tottenham Court Road is such a good/easy location too.