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today, tomorrow, forever

generalstore

have you spotted the white company have just launched a new general store?

a celebration of timeless favourites from their 20 year heritage, the pieces are as useful and stylish now as they were when the store began, back when nineties minimalism was the height of popularity. the specially curated edit includes the whitest bed linen (which have been my go-to for years), sumptuously fluffy egyptian cotton towels, and the simplest of white taper candles for creating a tranquil, calming atmosphere in your home.

the perfectly simple pieces are designed to be used in every home, adding a touch of luxury that promises to last. indeed, i’ve had my white bed linen set for many years and it still washes wonderfully and offers the perfect foil to my seasonal bedding buys in transitory patterns or colours.

casual loungewear jumper & egyptian cotton towels
casual loungewear jumper & egyptian cotton towels
tuscany tumbler & fine stoneware side plate
tuscany tumbler & fine stoneware side plate
logan bedlinen & ercol bar stool
logan bedlinen & ercol bar stool

do you have a go-to store or minamalistic staple that you turn to time-and-time again?

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