I always love to see how the creative and unique approaches design companies take in sharing their brand philosophy with their customers.
Danish design brand Vipp have been slowly but surely developing their own portfolio of design-led one-of-kind hideaways, that allows guests to fully immerse themselves in the wonderful world of Vipp and experience all their products in the most beautiful of settings. It’s such a wonderful and immersive approach, don’t you think?
And their latest offering, Villa Vipp, is probably the most gorgeous of them all…
Located in the southern Italian region of Puglia, in the countryside just outside the hilltop town of Ostuni, the villa is the third to open outside Scandinavia, following on the heels of Casa Vipp in Andorra and the pop-up Palazzo Monti near Milan, which both opened in early 2023.
Designed by Dutch design practice Studiotoff, the villa is set on a slope surrounded by ancient olive groves rooted in the area’s signature red soil. Located at the end of a long dusty gravel path, the bold one-storey building maintains its harmony with the rugged local landscape by echoing Puglia’s whitewashed building typology, while the edges of the 1.5 hectare plot are lined with a low dry-stone wall; a local tradition for defining your piece of land.
Having undertaken five property developments in Puglia, the female duo behind Studiotoff, Irene and Barbara, are no strangers to Puglia’s soulful allure. “What characterises our projects is a sharp architecture combined with an interior of refined simplicity exuding a calmness and lightness,” says Irene.
That same philosophy has been applied at Villa Vipp. While the surroundings ooze of Italy’s old charm, the interior is resolutely Danish, with an interior palette of understated greys and beiges against plain white walls and a serene ode to minimalist interior design. “[It’s a] warm minimalism that doesn’t scream for attention, but conveys a subtle sophisticated experience,” explains Kasper Egelund, Vipp’s CEO and 3rd generation owner.
Vipp’s products are, of course, featured throughout the villa; a curated furniture selection in harmony with the rugged surrounds, juxtaposed by objects that add to the rural, simplistic charm of the countryside.
In the large open-plan living space you’ll find Vipp’s Loft modular sofa alongside their Cabin round dining table in light oak, and matching Cabin chairs. In the kitchen, the brand’s original V1 modular units have been utilised in pale grey, beautifully offset by steel worktops lined with a hodgepodge of vintage pottery and rustic wooden boards, alongside ceramic bottles filled with olive oil harvested from the garden, and wine produced in the neighbouring fields. A small white Sculpture table lamp adorns the kitchen counter, while a Floor reading lamp with perforated shade hangs over the sofa to create a cosy reading spot.
In the 3 double bedrooms, a soft cocooning vibe is achieved through a layering of hotel-soft linens, muted colour tones and tactile textured accents. Vipp side tables flank the beds, while small pendants hang on each side for a balanced diffusion of light.
In the bathroom, a V1 wall module has been utilised to house a sink and storage drawers, while soft chalky textured tiles line the shower area. Vipp’s plethora of household accessories —from hand-casted matte finished porcelain and mouth-blown glassware to their iconic pedal bins and functional pump dispensers— feature throughout the villa.
Foldable glass doors blur the transition from indoors to outdoors, where a spacious veranda and infinity pool evoke the dolce vita of southern Italy.
An Open-Air sofa brings the comfort of the living room outdoors, accompanied by two Open-Air coffee tables, the larger with a teak lamella tabletop, the smaller with a smooth ceramic surface. What a beautiful spot for a morning coffee, accompanied by the uninterrupted song of cicadas, and the heady scent of centuries-old olive trees.
Lining the pool you’ll find Open-Air lounge chairs, modelled after the indoors Vipp456 chair, creating a sophisticated poolside retreat for an afternoon aperitivo. Strategically placed baskets are filled with Vipp’s organic cotton bath range, perfect for towelling off after a refreshing dip in the water.
An exterior staircase leads up to a large rooftop terrace, overlooking the vast veranda and surrounding grounds below, encouraging guests to linger and sietsta awhile, indulging in il dolce far niente ~ the sweetness of doing nothing.
If you were tempted to do something though, there’s plenty to whet the appetite locally. From the UNESCO World Heritage site featuring clusters of Trulli, the traditional Apulian dry stone conical huts, to the blissful beaches along the Ionian Sea. The ‘White Cities’ of Ostuni and Cisternino are also just a 20 minute drive away.
You can find out more about Villa Vipp and make a booking here.
Rates start from €500 per night, for up to six people.
Design by Studiotoff, styling by Julie Cloos Mølsgaard, photography by Pia Winther.
All imagery © Vipp.
5 Responses
Wow, it looks amazing!
The Reluctant Blogger | thereluctantblogger.co.uk
I used to be a furniture designer and used to take my work on weird and wonderful fieldtrips in pursuit of the right ‘feel’. These guys have nailed it though!
Haven’t they just! It’s such a wonderful way of showcasing the brand.
Your blog has transported me to a place of pure serenity and elegance. The way you’ve described this exquisite villa nestled in the captivating region of Puglia is nothing short of enchanting. The rich history, stunning architecture, and picturesque landscape come to life through your words. It’s a true testament to the beauty that can be found in the heart of Italy. Thanks for sharing this.
Thanks Kristine. It truly is a beautiful villa, I hope I – and you! – get to visit one day x